Vantage Apparel Appoints Chris Alfano to Chief Information & Digital Officer
AVENEL, NJ — December 2, 2025— Vantage Apparel, a leading provider of premium apparel and award-winning decoration services, is proud to announce the appointment of Chris Alfano to Chief Information & Digital Officer (CIDO). In this expanded role, Alfano will lead the company’s enterprise technology strategy, data ecosystem, and digital transformation initiatives — ensuring that Vantage’s systems, data, and digital experiences continue to drive measurable business growth and innovation.
“Chris has been instrumental in modernizing Vantage’s technology infrastructure and accelerating our digital transformation,” said Rob Watson, CEO of Vantage Apparel. “His deep understanding of the promotional products industry, digital strategy, and data-driven innovation makes him the ideal leader to guide Vantage into its next phase of growth.”
Over his impressive career, Alfano has distinguished himself as a driving force in the digital transformation and operational system infrastructure. In his initial nine years at Vantage, he served as Chief Technology Officer, where he successfully modernized the company’s ERP system and spearheaded the critical shift toward more efficient, digitally integrated processes. Most recently, he served as Chief Digital Officer, leading initiatives that strengthened Vantage’s digital capabilities, webstore platform implementation and strategic integration partnerships.
In his new role as CIDO, Alfano will define and execute Vantage’s IT and digital roadmap, overseeing enterprise platforms such as ERP, CRM, and PIM, as well as cloud infrastructure, data strategy, and cybersecurity. He will also lead efforts to expand eCommerce capabilities, implement automation and AI-driven insights, and enhance digital integrations for distributors and their customers.
“It’s an incredible moment to be part of the Vantage team as we continue to evolve digitally,” said Chris Alfano, Chief Information & Digital Officer. “Our focus is on empowering our people, strengthening the connections with our partners and distributors, and building digital experiences that make doing business with Vantage even easier. The innovation happening across our teams is inspiring, and I’m proud to help lead this next chapter together.”
This appointment reflects Vantage Apparel’s continued commitment to innovation and digital excellence — advancing technology and infrastructure that empower customers, strengthen partnerships, and fuel growth across the promotional apparel landscape.
About Vantage Apparel:
Vantage Apparel is leading global supplier of custom logo apparel, offering a wide range of high-quality garments and accessories for corporate, promotional, and teamwear needs. As exclusive providers of Greg Norman®, POLO® Ralph Lauren, Xtreme Visibility and Berne®, and Redwood Classics™, Vantage has been the top awarded decorator in the industry 29 years in a row.
Since 2021, Vantage has expanded its geographical reach when it joined forces with Lynka, one of the leading imprinted apparel suppliers in Europe. Learn more about Lynka at www.lynka.eu. A continued ASI’s Top 40 Supplier and PPAI Top 100 Supplier (#12 in 2024), Vantage’s over four-decade experience provides innovative solutions and exceptional service to its customers. For more information, visit www.vantageapparel.com.
Vantage Apparel has been the industry’s leading single-piece, on-demand apparel supplier since 2021, most known for its premier webstore platform that drives significant revenue growth for distributor companies across the United States & Canada. For more information on Vantage’s webstore platform, visit www.vantageapparel.io.
For Media Inquiries, contact:
Donna Krusznis
Senior Director of Marketing, Vantage Apparel
media@vantageapparel.com
